If you appreciate Ralph Lauren’s Blue Label and can forgo its near-parody elements then you’ll love Billy Reid’s Autumn (Fall) / Winter 2010 men’s collection. Preppy without being Gossip-Girl-bright, Reid’s collection takes the best of American classic men’s fashion, with its East Coast cool, and keeps it simple. Bar for the odd tweed expect nothing more than classic tones and cuts, something which is greatly appreciated in a period of increasing futurism on the catwalks.

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